ASTRA DAIHATSU LAMPUNG

As Digital Marketing Specialist, i handled Astra Daihatsu Lampung Digital Assets
from Maret 2024 - June 2024.

Collaborated with Purwadikha and Astra Daihatsu to create a digital marketing plan covering social media strategy, brand identity, content creation, audience analysis, competitor research, and paid marketing. The goal was to increase brand awareness, drive consideration, and boost conversions for Astra Daihatsu Lampung.

• Created digital marketing strategy to attract quality leads

• Conducted audience and market research

• Designed landing page to gain leads

• Planned content pillars and brand guidelines for social media

• Managed Meta Ads for lead generation and conversion

• 18.484 Account reached

• 182 Accounts engaged

• 66.159 Impressions

• Got 121 leads from Facebook Ads Campaign

• Got 1 Conversion (Car Sales), worth to more than Rp.100 million (Sigra)